The mantra of this latest Milan fashion week in the world of beauty is simple: feel at ease, create natural looks with shades of pink, bronze and brown. The watchwords of the trends that emerge forcefully on the catwalks are simplification, minimalism and well-being. Color reigns supreme, with constant attention to the "gloss" effect.

In addition to these trends, there is a real craze for glitter. There is a lot of iridescence in eye makeup, which can be applied to the eyelids or used to create a thin line instead of the classic eyeliner. As for lips and nails, bright colors are in fashion, from timeless red to bolder and brighter colors like fuchsia and orange, with the green light for rainbow looks and personalized beauty.

Light and natural or more daring and provocative, the various beauty looks we have seen lately tell us about current and future trends.

Black eyeliner is also back in trend in its classic version: the elongated “tail” on the final part of the eye and the cat-eye effect.

Voluminous lashes continue to be a huge beauty trend. The use of tools such as volumizing mascara, false lashes, and lash growth treatments have become popular to achieve a deep, glamorous look. Long, thick lashes are the perfect finishing touch to a flawless makeup look.

Well-defined eyebrows also remain an important point of reference in the world of beauty 2023. This year, the trend focuses on eyebrows with a natural and thick line, which envelop the face in a harmonious picture. To achieve this result, there are various treatments such as lamination , dyeing or henna of different colors.

But let's not forget about skin health, which continues to play a primary role. Consumers are becoming more aware of adopting preventative skin care habits. Products aimed at deep cleansing and free from alcohol and perfume, anti-pollution formulations and treatments aimed at combating the signs of aging. Cleansing will become a fundamental pillar in the beauty routine, helping to maintain healthy and luminous skin in the long term.

And you, what look do you prefer and what are your favorite products for a complete beauty routine?

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