This edition of the Milan Beauty Week has also ended, many of you came to visit us and our events for the occasion were a success, all SOLD OUT!

Milano Beauty Week is becoming an unmissable event in Milan, but what are the trends that have emerged from this week dedicated to beauty?

The world of beauty is constantly evolving, and 2023 is no exception. New trends are constantly emerging, inspired by pop culture, technology, and the changing needs of consumers.

Beauty Clean

Environmental awareness is becoming increasingly important, even in the world of beauty. Consumers are increasingly looking for products that are sustainable, cruelty-free and made with natural ingredients. Our LENA line was in fact created based on this awareness, offering products composed of 95% ingredients of natural origin and suitable even for the most sensitive eyes.

Skinimalism

After years of focusing on flawless skin and full coverage, 2023 will see the rise of “skinimalism.” This trend emphasizes natural beauty and healthy, glowing skin. Lightweight foundations and skincare products that enhance the complexion without hiding it will be at the center of this trend.

At Plumes we always recommend a double cleansing: AQUA and DUAL FOIL from the LENA line are ideal.

Vintage Make Up

The past is back. In 2023, we expect to see a resurgence of 70s, 80s, and 90s-inspired beauty trends. From dark 90s lipsticks to big 80s hairstyles, vintage beauty will be a popular choice for those seeking a retro look with a modern twist.

2023 promises to be an exciting year for the beauty world, with trends that embrace technology, sustainability, and individuality. Consumers will have more options than ever to express their beauty in authentic and personal ways.

Discover the entire line of products from our LENA line and find the ones that are best suited to you to keep up with today's Beauty Trends.