All women have beauty needs and desires that are unique and important.

For us, Beauty operators, it is essential to understand these different needs and ensure that all women feel represented at their best in their beauty.

This is what we try to do every day with our women, with our community of Lash&Brow Lovers who have been following us loyally for years.

Over the years we have had the honor of meeting many types of women. Women extremely different from each other in age, culture, lifestyle, habits.

For each of them we tried to identify the ideal treatment, the most suitable solution. In order to do so, however, it was essential to first understand the individual needs, grasp their peculiarities and study a tailor-made solution for each.

But who are the women we have met in these years? Let's see them together.

There is the sporty woman who dedicates her free time to sports, who favors a walk in the mountains and a sleep under the stars, who does not want to waste too much time in front of the mirror and who needs practical and minimally invasive treatments.

For this woman, we generally recommend eyelash and eyebrow lamination, an ideal treatment for all those who want to take care of their gaze, forgetting about make-up, but favoring a natural look.

There is the young woman who likes to enjoy life in a bold and sensual way , who spends the summer between crowded beaches and glamorous restaurants, who wants to make sure she always has a well-groomed, full and sensual look with a mascara effect.

For that woman, we recommend eyelash extensions , a treatment that involves the application of synthetic eyelashes that fill, intensify and highlight the eyes, for a truly doe-like look.

Finally, there is the working mother , who divides her days between work, shopping, soccer games and dance recitals, who wants to keep her eyelashes and eyebrows always well-groomed and that reflect the color of her hair dye.

For that woman, we recommend dye or henna , ideal for filling any gaps or discolorations in the eyebrows. Practical for those who have very little time and cannot think about doing eyebrow makeup, but always want to have a well-groomed look.

There are many others, each with its own peculiarity. For each of them we like to study something tailor-made.

We believe that every woman can be a Plumes woman. We believe in authentic beauty, the one that comes from within and is reflected in the exterior, the beauty that tells a story, that is born from an experience and that does not live only on appearance.

And what kind of woman are you?

If you are not yet a Plumes woman, follow us on our Instagram profile to discover our world and book your post-holiday treatment now.

While waiting to welcome you after the summer break, we wish you happy holidays!