The runways of Fashion Week Fall 2025 have dictated new beauty rules, with a mix of nostalgia and modernity. From the return of thin eyebrows to porcelain skin, makeup focuses on bold contrasts and sophisticated details. The focus is on a magnetic gaze, with extra-long lashes and graphic eye designs, and a luminous complexion, enhancing naturalness with touches of ethereal glow.

Here are the main trends that emerged:

Thin and defined eyebrows: we are primarily witnessing the return of thin eyebrows, seen on Simone Rocha's runways, offering an elegant and refined look, reminiscent of the 90s style and adding a punk chic touch to the overall look.

Natural and Blended: on the other hand, a less structured look is preferred, with combed and lightly filled eyebrows for a "no-makeup makeup" effect that gives freshness to the face.

Extra-long lashes: dramatic gazes emphasized by the application of very long and voluminous lashes that create a captivating theatrical effect

Ghost Lashes: however, there are also trends that favor a more natural look, with the use of brown mascara or the complete absence of mascara, for a minimalist and authentic look.

Ethereal and luminous skin: across all beauty looks, the base took center stage with iridescent complexions, giving the skin an almost otherworldly and luminous appearance. 

Doll-effect blush: Marc Jacobs introduced intensely flushed, doll-like cheeks, applying blush in a circular motion for a fresh and playful look.

In short, the trends suggest a mix of nostalgia and innovation, between minimalist makeup and theatrical accents, offering all the inspiration for those who wish to experiment with new looks in the Fall/Winter 2025 season, whether opting for a natural look or a more daring and defined one.