“A glance can change the way we feel.
It can tell us who we are, even when we say nothing.”

There's a story that begins far from mirrors.
It's the story of Claudia and Giorgia, two sisters united by something beyond a blood tie: the constant search for meaning, style, and authenticity. A story made of passion, study, intuition, and courage. But most of all: of gazes.

Claudia, an economics graduate, a curious traveler, and a beauty enthusiast from a young age, during one of her trips to the East, was enchanted by the delicate way in which the gaze was treated. In that part of the world, eyes are not just eyes. They are identity, narrative, spirituality. And Claudia felt that this way of understanding beauty – as care, depth, respect – deserved to reach Italy too.

She returned, trained, and dedicated herself. For two years, she studied, observed, experimented. She participated in international courses, traveled again. And in the meantime, she called her younger sister, Giorgia, to her side.
Giorgia has an innate sensitivity for taste, fashion, harmony. She is more rational, but no less intuitive. She's the one who immediately sees "the right line." Together they reflect, test, imagine. And they ask themselves a simple, yet radical question:

What is the true origin of a gaze's charm?

The answer is clear: from character.
Every gaze is unique. It carries the story, the experience, the energy of the person who wears it. It should not be modified; it should be enhanced.
And it is from this vision that Plumes was born.

A place, even before it's a brand.
A place where the gaze is welcomed, studied, and accompanied.
Where beauty is revealed, not imposed.

Plumes is the union of two paths, of two complementary forces. It is the result of deep research and a strong intuition: that true beauty is made of details, respect, and listening.
And that the gaze is the point where all this meets.

Today, ten years later, Plumes has become a benchmark in the Italian Lash & Brow world. But it all started like this: with a vision, two sisters, and one gaze at a time.