There's a practice many consider normal during an eyebrow architecture session: cutting with scissors. Yet, at Plumes, this tool is...

Ti è mai capitato di entrare in un centro estetico per una "pulizia veloce" e uscirne con lo sguardo spento...

The time when male grooming was limited to a quick shave and a touch of aftershave is officially over. Today,...

If you're a skincare addict, you already know that the secret to perfect makeup is healthy skin. But have you...

“A glance can change the way we feel.It can tell us who we are, even when we say nothing.” There's...

"We don't work on a look.We work with a person." Behind every treatment, every delicate hand gesture, every precisely moving...

“We have always believed that beauty was not something to be built,but something to be unveiled. And ten years later,...

When we talk about the beauty of the gaze, we cannot neglect the health of eyelashes and eyebrows. Treatments such...

Its technical name is PMU (Permanent Make-Up), but everyone knows it as semi-permanent make-up. It is a micropigmentation technique that...

The runways of Fashion Week Fall 2025 have dictated new beauty rules, with a mix of nostalgia and modernity. From...

The wedding day is one of the most exciting and unforgettable moments in every woman's life. Everything must be perfect,...

Valentine's Day is upon us and, as we all know, the eyes are the ultimate weapon of seduction! Whether you're...

After Pitti in Florence, the fashion crowd has moved to Milan these days for the men's fashion shows of Fashion...

Plumes' borders are expanding and arriving in the Principality of Monaco! PLUMES and LENA have established a partnership this year...

Love Vibes is more than just an eye contour product; it is a concentration of innovation and love for beauty....

Milan and Paris have just closed their doors but we can already take stock of the beauty trends. Between “apple...

We are delighted to take you on a fascinating journey of growth, innovation and media recognition. Since we opened the...

In the world of eyebrow aesthetics, two techniques stand out for their effectiveness in filling and reconstructing: henna and dyeing...

In the vast universe of beauty and body care practices, hair removal with Arabic thread is presented as an ancient...

In recent years, the prevailing opinion in the cosmetology industry has been to advise against eyelash and eyebrow lamination during...